Motorsports Marketing

Canadian Motorsports Marketing

Summer is considered as the official racing season in Canada, it also generates an opportunity for the racing enthusiast to put on the racing gear and participate in the national racing season known as Canadian sports compact racing series (CS CS). The event consist of all the aspects of racing like drag, drift, time attack, show and shine in a five week schedule as follows   

1) June 2 (Sun.) @ Toronto Motorsports Park – Season Opener
2) June 23 (Sun.) @ Toronto Motorsports Park - Beach Burnout
3) July 28 (Sun.) @ Motorsport DDT
4) Aug. 18 (Sun.) @ Toronto Motorsports Park – Extreme Tuner Challenge
5) Sept. 22 (Sun.) @ Toronto Motorsports Park – Season Finale. Further season updates can be viewed on the official website www.CSCS.ca

The event indeed creates opportunities for the automotive marketers to connect to the thousands of spectators who visit the event every weekend via vendor’s midway display and sponsorship. Top automobile brands like Scion Canada and Kawasaki are one of the leading sponsors. Tuners like Next mod, BC racing and High-speed performance also showcase the products. Non-automobile lifestyle brands like Versace perfumes and Puma sponsor the event every season. Potential sponsors can promote and showcase the products in corresponding events to reach the racing followers and is a great platform to promote racing equipment’s and lifestyle brands using the link bellow

 http://www.torontomotorsportspark.com/raceway/become_a_sponsor.html